Founder cue
Reece Dickson, previously first outbound hire at CoLoop (YC S21).
Operator-led GTM systems focused on account intelligence, message-market fit, and repeatable booked-meeting flow.
Bad data
Stale lists, weak targeting
Sesto fix: enriched accounts and contacts in Clay before outreach, so targeting starts clean.
Generic messaging
One script for everyone
Sesto fix: tailored messaging by segment, role, and pain point to make every touch relevant.
No signals
Guessing when to reach out
Sesto fix: signal-based triggers in Clay that queue outreach when timing and relevance align.
Services
Signal-based GTM execution for startup teams.
We build and run data-driven outbound systems so founders can reach the right accounts with relevance, speed, and measurable pipeline signal.
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GTM Engineering
Clay-based enrichment, account scoring, routing logic, and sequencing architecture designed for repeatable outbound execution.
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Outbound Campaigns
Founder-aligned messaging, multichannel sequencing, and rapid iteration loops built around reply quality and meeting conversion.
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Lead Generation
ICP-led account builds with live firmographic and intent signals to keep lists targeted, fresh, and commercially relevant.
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SDR Layer
OptionalWe add lightweight cold-calling and outsourced SDR support as an extension of the core outbound system.
Turn GTM intent into booked meetings.
Operator-led outbound systems, sharper messaging, and fast execution for startup teams that need pipeline now.